Licensed Betting Companies in Kenya
- Betting companies in Kenya are regulated by the Betting Control and Licensing Board (BCLB
- As of recent data, there are over 110–200+ licensed betting firms in Kenya.
- Some prominent licensed betting companies:
- Betika (Shop & Deliver Ltd)
- SportPesa (Milestone Games Ltd) (Nyongesa Sande)
- Odibets (Kareco Holdings Ltd)
- Mozzartbet Kenya Ltd
- Dafabet (Asian Betting & Gaming Africa Ltd)
- Others: Ligi Bet, Kwikbet, Betkumi, Maybets, Betterbet, etc.
- Regulatory change: Kenya is transitioning from BCLB to the Gambling Regulatory Authority (GRA) under the new Gambling Control Act (2025).
Largest Profit / Revenue Generators Among Betting Firms
Estimating exact “profit” for private betting firms is hard because they don’t always publish financials. But there are some indicators and reported figures:
- According to a local source (Jackpot Kenya), estimated monthly “profits” (or net-money made) for some betting firms are:
- Betika: ~ KSh 3.5 billion / month
- SportPesa (Milestone): ~ KSh 1.2 billion / month
- Odibets: ~ KSh 820 million / month
- Mozzart: ~ KSh 704 million / month
- More broadly, gross gaming revenue (GGR) for Kenyan betting firms was KSh 88.24 billion between 2018 and 2022.
- On taxation: In FY 2023/24, KRA collected KSh 24.2 billion from betting and gaming companies.
- This includes: 15% on GGR, 20% excise on stakes, 20% withholding on winnings, etc.
- From Parliament records: betting companies make corporate profit (and pay) 30% corporation tax.
Key Takeaways & Analysis
- Highly Competitive Market
There are many licensed operators, but a few (Betika, SportPesa, Odibets, Mozzart) dominate in terms of profitability. - Heavy Taxation
Betting companies face a complex tax regime: excise on stakes, turnover tax, tax on GGR, and withholding on winnings. - Growing Revenue Base
The amount of money being bet is huge (punters staked KSh 620 billion over 4 years per one report). - Regulation Tightening
With the shift from BCLB to the new Gambling Regulatory Authority (GRA), regulatory scrutiny may increase — which could affect profitability.
